MArketing Essay Example | Topics and Well Written Essays - 2250 words

MArketing - Essay ExampleHowever, it has been recommended to direction on the development of broader range of healthy and organic products due to the shift of the consumers preferences towards healthier eating habits is a great niche for the go with. Starbucks might broaden its existing range of food items by offering forward-looking and tasty but healthy food items. Also, Starbucks could strengthen significantly its market position by selecting a good victim for M&A. In case of successful acquisition, Starbucks could develop and launch relevant parkway devoted to its healthy product line. Also, as the company is operating through franchising system in the UKs market it might be helpful to promote its franchising opportunities through launching a broad selling campaign and participation in various franchising events and exhibitions. By developing its network through franchising, Starbucks will be able to capture a larger market share within a short outcome of time and thus will be more competitive on the market.Starbucks Corporation is the US-based premier roaster, trafficker and retailer of specialty coffee, operating globally (MarketLine utility 2014). The company began its story in 1971 in Seattle (Starbucks.com, 2014). Nowadays, its carriage is covered by the 19, 767 retail stores operating in 62 countries all over the world (MarketLine Advantage 2014). In addition to purchasing, roasting and selling whole bean coffees, handcrafted coffee, tea and other variety of beverages, the company offers different fresh food items in its stores (MarketLine Advantage 2014). Starbucks also sells its products and licenses trademarks through grocery and national foodservice accounts and certify stores (MarketLine Advantage 2014).The Food and Beverage sector in the UKs economy has a broad commentary as it is comprised of different sub-sectors (Thornton 2010). The major sub-sectors include dairy products, soft beverages, frozen and chilled foods,