Got Milk? Advertisement Analysis Essay -- Advertisements Commercials M

This advert was gear up in the October issue of Cosmopolitan. Got draw ads atomic number 18 seen in all types of magazines from sports to beauty, featuring umteen different kinds of celebrities selling their product. The product being sold in Got Milk advertisements is, of course, take out. They are trying to reinforce that the calcium in milk keeps swot up strong and helps prevent osteoporosis. In this advertisement for milk mockery is its secret weapon to get the point across. There is a greenish affectionatenessd blonde with a low cut little down in the mouth dress caressing her flawless body with her arm around a martini glass filled with milk. She is sexyly leaning against a glass cover wooden bar with a luring gleam in her eyes. Her and the milk are the main focus of this advertisement. In the background is faded strong drink and vino bottles. While looking at her you cannot take your eyes off of her milk mustache and the milk martini glass that got to touch her full pink lips. The irony of this advertisement is that out of all the handsome tall liquor bottles, she chose the smooth lean martini with milk in it. The difference between her night abusive dress and the pure white milk contrasts like night and day. nice and worse says their faces at the bar. The sex appeal of this woman in a bar full of alcohol drinking milk makes you question what the drive of this add is. The positioning, proportions, and color in this ad portray the social occasion of the truth/purity of white milk positioned directly by the unappeasable seductive woman and liquor bottles, which make you question what is candid and injurious for yourself. The proportions of the liquor bottles and the martini milk glass in this advertisement show the sizes, or richness of these objects. The liquor bottles, being small and in the back of the advertisement show that they are not as important to the viewer as the milk, which is bigger and in the front. Of course it w ould be this way because the whole point of the advertisement is selling the product, milk. The liquor bottles are, therefore, in the back of the advertisement to cause your eye to wander to notice them and to intrigue your conscience. The martini glass is tall and slender moreover like the woman that stands beside it. The figure of the martini glass stands out to the viewer and makes him or her think about what is right for their body. The martini glass is a positive outlook of ... ...s for yourself. With the dark, liquor bottles in the background it suggests to the viewer that they should accept the temptation and not choose the milk. The milk, being the only white object in the advertisement is chosen by the woman and will influence the viewers by the vibrant white color of the milk. The colors used in this advertisement try to influence and tempt the viewer into picking what is bad for them, solely because of the bold, white color of the milk viewers are not mistaken. The use of the goodness/purity of white milk positioned directly by the dark seductive woman and liquor bottles, that make you question what is good and bad for you is portrayed by the proportions, positioning, and color in the advertisement. The proportions show the sizes and importance of the objects in this advertisement by deceiving the eyes of the viewer. The martini milk glass and the liquor bottles in this advertisement lead one to think about the good and bad choices they make for themselves everyday by the positioning of the objects. The enforcement of the idea, black and white, or good and bad, is described through the colors of the liquor bottles and the martini milk glass.