Thorpe Parks Customer Service Essay -- Consumerism Businesses Essays

Thorpe greennesss Customer ServiceEffectual client assistant is or should be a fundamental aspect of anyorganisation that has an impersonal of success. It is through this march that an organisation can fully generalise its customers andensuring that it is responding decent to customer needs and demandswhich argon vital if the organisation is to gain competitory advantage.In 1991, freematle quotesCustomer service is the final test. You can get everything else securein terms of product, price and marketing but unless you complete theprocess with incredibly good customer service, you run the risk ofloosing business or even going out of business.Therefore customer service is defined as the course of action wherebybusinesses endeavour to fully understand the needs of their customersand to respond to those needs effectively and efficiently. It isimportant that an organisations customer service is done effectivelyand efficiently because business activities harbor costs thereforeslug gishness will be at the get down of the organisation. Excellentcustomer service achieves a high level of customers mirth and elevates customer to return and to recommend the organisation toothers.I will be investigating into Thorpe Park, which is in the leisure andrecreation manufacture and how it carries out its customer service. Theleisure and recreation industry is a diverse part of the UK economy,spanning the public, privy and voluntary sectors, and make up of anumber of interrelated components including pastime & physicalrecreation, arts & entertainment, outdoor activities etc. The leisureand recreation industry is one of the fastest growing sectors of theUK economy.Introduction to Thorpe ParkIn 1970, the put was an active gravel pit owned by Ready mixing Concreteand in 1971 work was granted for the construction of a 500-acre body of waterPark. Thunder River and its surrounding atomic number 18a were developed in 1987,and 1988 saw the opening night of the 630 seats P alladium Theatre. In 1989Canada Creek, incorporating Loggers Leap, was developed. Since 1991many attractions watch been added.In 1996, X/No Way Out, the worlds basic pitch dark, backward rollercoaster was introduced and for two years running, in 1996 and 1997,Thorpe Park was voted the most Parent-Friendly leisure in the UK. Pearsons, who owned the Tussa... ...de above regardingsurveys and questionnaires are germane(predicate) here. The cost of postalsurveys tends to be lower, especially as there is no need to employ aninterviewer, but the response rate is also slackly low, andorganizations will often include some kind of incentive, such as freegifts or entry to prize draws, to encourage participation employeesSurveys increasingly, firms are gathering data on customer serviceby placing interactional questionnaires on their websites andencouraging customers to use them by offering incentives such as freegifts and prize draws. This is a relatively cheap method of research, stipu lation that it is normally relatively easy to add questionnaires ontoan already established website. natural surveys these are surveys that are conducted amongst theorganizations ownComments/suggestion boxes these are commonly used by organizationsto gather basic information and are typically left on restauranttables, in hotel rooms and dear(p) to tills for customers to fill inwhile they wait. They act like mini-questionnaires - usually made upof a small number of closed-ended questions, in order to encourage ahigher completion rate.